Madam Wokie is an emerging African brand created by Mary-Ann Kaikai in 2009 to design exclusive yet stylish, durable and affordable African garments for Sierra Leoneans.
The brand name Madam Wokie is inspired by Mary-Ann’s maternal great-grandmother: Madam Wokie Massaquoi. She was a beautiful, strong and super stylish lady who loved expressing herself through fashion. Madam Wokie, a Paramount Chief, was presented with a crown by the Queen of England in 1961 and to this date, the location of the crown remains a well guarded family secret.
The Madam Wokie brand fuses heritage Sierra Leonean aesthetics with elegant modern designs. Having started off with a ready-to-wear line, the brand has now expanded to include bags, jewellery, footwear and fabrics.
In just three years, Madam Wokie has become well know in the Sierra Leonean community- both home and abroad. The brand is slowly beginning to establish itself beyond the Sierra Leonean community, and has been featured on various celebrities and in international fashion shows, such as the Arise Magazine Africa Fashion Week 2011 in Lagos and Africa Fashion Week New York 2011.
The Madam Wokie shop is located at Number 14C Syke Street, Freetown, Sierra Leone. All items sold at the shop are manufactured in Africa, with most coming from Sierra Leone.