Brand Sierra Leone is a global initiative launched by a group made up of diaspora, media experts and friends of Sierra Leone around the world, who want to promote a more accurate media image of Sierra Leone and the potential of its people, beauty and natural resources.

Brand Sierra Leone will offer the world a fresh and positive perspective, by spreading the most important news in the areas of culture, economy and society of the country. In order to do this, brandsierraleone.tv offers, under the production of Planet ID. Media Production & Marketing Agency and, on occasion, under the production of other partners, a series of videos on demand: a dedicated news, documentaries and bespoke channels that will be especially focused toward Sierra Leone’s inward investment, business, tourism, arts, culture, history, fashion, music and more.

Our vision is to utilise all social media networks to really reach out and interact in new ways with diaspora and collaborators and continue to build innovative perceptions with the friends of Sierra Leone around the world.