“Kenema combines contemporary design with African fabric creating fun and stylish clothing inspired by all things African with a London twist. All of our fabric except for our dancewear and jersey is sourced in Africa; we aim to select prints that have not been used before to keep our fabric as fresh as our designs. Our batik and tie-dye is hand made exclusively for us in Sierra Leone using traditional techniques creating an authentic African print you will not see anywhere else. The aim is for the brand to remain unique within a market that is fast becoming saturated; exclusive undiluted prints and design inspired by a truly multicultural upbringing in the wonderful city of London enable us to do this.
Each collection tells a story of Africa by using tribes, cultures, landscapes, sounds, basically anything African to reveal Africa as we see it, positive, versatile, fun and on the rise. This is combined with a quintessentially London style that makes our brand of African fashion accessible to all.
Kenema is very passionate about supporting businesses in African countries by enabling entrepreneurs and artisans to provide products, goods and services in exchange for fair pay. Whilst we aim to create a look that is distinctive we also strive to support those in need by paying fairly and supporting projects that have a direct impact on local communities in Sierra Leone.”