The Salon International de l’Artisanat de Ouagadougou (SIAO) is an international fair for art and craft that will be held at Burkina Faso from October the 26th to November the 4th 2012.

Every 2 years, SIAO promotes African business of handicraft providing a framework to facilitate the access for professionals of fashion, decoration, design, fine arts, and furniture in international markets.

As a trusted partner for SIAO 2012, the USAID West Africa Trade Hub will present workshops under AfricaNow!, the international brand supported by the USAID Trade Hub and the AfricaNow! network of producers, exporters and buyers.

“Exporters often need help working with international buyers – as do the buyers,” said Elaine Bellezza, the USAID Trade Hub home décor and fashion accessories advisor. “Agents provide that help – facilitating the relationship between buyer and producer. This workshop specifically focuses on the important role they play.”

Handcrafts exporters from across West Africa will discuss how to facilitate deals with international buyers during the two-day workshop facilitated by AfricaNow!, an international network of handcrafts producers and buyers managed by the USAID West Africa Trade Hub.

Consolidating export agents are key actors in the handcrafts sector, facilitating exports to international markets. The workshop is looking specifically at the critical role agents play and helping them gain knowledge and skills to develop, and to build their networks with partners and increase exports to international buyers.

Facilitators include a U.S.-based buyer’s agent and regional sector leaders.

Over two days, artisanal sector experts will cover:
How to grow their consolidation businesses.
Regional collaboration opportunities.
Buyer expectations.
Best practices in consolidating and export.